FULL BR4ND 3.0

All the brand power it takes to be on the top.

Forge a strong competitive advantage for your business in just 6 weeks.

Build your brand
Build your brand

Full Brand 3.0

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Strong brand. Better business.

Building a great business is a big challenge. Regardless of the bold plans and massive action, there’s a myriad of things to put together. And one little missing tool can make us hit a plateau. We hit it. Twice. And thanks to that, we discover the tool that was missing: A strong brand intentionally connected with business performance.

However, building a strong brand like that can sometimes take you to a path full of artistic decorations and little to no ROI-oriented solutions. Full Brand 3.0 was designed to address precisely that! Help you connect the dots between your business strategy and first-class design, so you can build an impactful brand that brings power to your organization.

Turn hardships...

Infographic illustrating the setbacks businesses face for not having a brand  -  Design by Supervillanos.Infographic illustrating the setbacks businesses face for not having a brand  -  Design by Supervillanos.

...into long-term success!

Infographic illustrating some stats of the positive impact brands have on businesses  -  Design by Supervillanos.Infographic illustrating some stats of the positive impact brands have on businesses  -  Design by Supervillanos.

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What you'll do.

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Onboarding

Before starting, we need to prepare the ground to do great work together. Billing, paperwork, and a super clear agenda are the goals here. You take care of your end, we’ll take care of ours.

01

Week 1: Strategy

This week is for research, analysis, and big decisions. The goal is to find the best position for you in the market and own it. You’ll be involved in high-level meetings. Give your best!

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Week 2: Direction

Strategy weakens without a strong plan. Here, we’ll define a roadmap to support your business strategy and provide clarity to your every move. You can relax! We’ll work mainly in-house here.

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Week 3: Pillars

We’ll uncover the core ideals behind your brand, and turn them into a philosophy that governs decisions and actions across your business. Your leadership point of view will be important here.

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Week 4: Design

From logo and colors to typography and imagery. We’ll create the fundamental design system your brand needs to build a presence. You can relax again, we’ll work mainly in-house.

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Week 5: Comms

We’ll find the right words and create a unique voice to help your business stand out and make effective connections with customers and employees. We’ll work mainly in-house.

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Week 6: Delivery

Finally, we’ll organize your new visual elements, facilitate training sessions, and create guides to help your team deliver on your new brand strategy. Time for delivery and celebration!

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Extra weeks

Need something else? A full website, packaging, internal culture, or efficient SOPs. We’re here to help your organization activate your brand properly across all channels and mediums.

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What you'll get.

Full Brand 3.0 cuts to the heart of what strong branding is all about — connecting business strategy with creative expression to create a sustainable competitive advantage, right from the start.

01

For your brand:

  1. Creative Library. An organized, ready-to-use compilation of your logo variations, colors, typography, and imagery that you can use fast, share with anyone, and apply anywhere.
  2. Visual Style Guide. A clear and precise rules book that will help you use every visual element of your brand properly and keep your communication consistent, across touch points.
  3. Content Guidelines. A handy guidebook about your business written expression to help you know what to say, and how to say it, across all channels and mediums.
02

For your business:

  1. Strategy Sprints*. +18 hours of highly-productive work sessions (distributed along the 6 weeks) to help you define the most fundamental parts of your business, using strategy.
  2. Competitive Research*. A deep dive into the nitty-gritty of your industry and current cultural events to help you perfect your business plan by considering things like trends, top competitors, and changing customer behaviors.
  3. Business Strategy Book. An action-led summary of your business strategy and how it connects with your brand, to help you do one thing: keep everyone on track as you move forward.
  4. Company Culture Book. A surprisingly useful document with all the principles that support your business (mission, values, etc.) to help you shape company behavior.
  5. Brand Pillars Book. A powerful compilation of the standards and creative guidelines your brand sets behind your product, marketing, and management efforts, to help you control and raise the overall performance of structural departments.
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For your delight:

  1. Basic Website*. We’ll design and launch a simple but high-class website to match your new brand, so you can put your business in the eyes of everyone in the most compelling and clear way.
  2. 3-hour Team training LIVE*. We train internal teams in your new brand strategy, showing them how to get the most out of every element to make the business grow.
  3. Online Style Guide Beta*. We’ll set up a private URL for your creative assets and most important guidelines, so you can access and share your brand in one click.
  4. Brand Presentation Video*. Short intro video of your new brand to help you welcome everyone into your new identity.
  1. Strategy Sprints include a raw transcription and/or recording of the session we will share later.
  2. Competitive Analysis processes get documented in the form of notes we will share with you.
  3. Basic Website has 4 pages maximum, no animations, build with Webflow. Also, it will add one extra week to the calendar. This perk will be available only during 2022!
  4. The 3-hour Team Training LIVE, is going to be recorded to support your brand’s deployment.
  5. The Online Style Guide is still a beta version. Be kind, we’re changing and improving as we go.
  6. Brand Presentation Video is a complementary feature. It does not have revision rounds.

F4Q's

Frequent questions.

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Can we do this remotely?

Definitely! We can run our entire process remotely and get the same high-quality results (and have some fun while we are at it too). We'll have the work sessions on video calls and manage the project with an online dashboard. Don't worry, it's all very easy to use. Drop a message if your want more details.

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Can you also design the collaterals?

Sure! Once your strategy and brand elements are set we can help you craft tons of visual applications. Check our Applied Brand-ing service for details and pricing.

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What if I already have the quick launch branding?

What we do in this cases is analyze your brand to see how well it will adapt to the changes and work on any weak point to make sure it supports your plans. Then add the rest of the brand elements you may need. Regardless pricing, fees could be reduced depending on how little we have to tweak your current brand to be ready for the journey.

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How is this perfect for growth?

Because we will focused on strengthening you strategy, aligning your resources with your goals, and calibrating your brand to maximize your changes to win. What your brand do best at this point is scaffolding and setting the pace for your growth to avoid risks and react quicker to any mislead or opportunity.

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Is this service for me?

We want you to make the most out of this engagement, that's why we try to make sure we're always the right fit for each other. If your business is checking off these boxes we’re up for a potential party:

You’re working hard on building a great business.

You hit a ceiling with your performance in many areas.

You feel a little stuck regardless of the efforts you put in.

You get the value of branding and you want all of it.

A "quick fix" is not your thing. You want long term solutions.

You’re open to try a new approach — maybe a radical one.

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Bullet-proof your business growth.

Our best branding work unified into a six-weeks project to help you grow a strong business with as few bumps as possible. Overcome every road-block under the sun and make a living doing what you love.

A hand picking a slide from a collection of slides showing brand elements - Design by Supervillanos.

Full Brand 3.0

Starting at
Get a quote
Build your brand

6+ weeks of focused work.

18+ hours of facilitated sessions.

Visual elements and brand website.

Brand book, guidelines, and reports.

Deployment and support.